Demand Gen Lead
Core
Lead demand generation for a construction tech company by building AI-driven workflows, managing performance marketing, and owning the full funnel from lead to pipeline.
Role type
Senior B2B SaaS Demand Generation Lead (AI-first)
Builds
Automated demand generation systems, AI agents, and integrated marketing campaigns
Domain
Construction Technology / B2B SaaS
Deliverable
production ML models
Required skills
B2B SaaS demand gen strategy, performance marketing (paid search/social), CRO/SEO, ABX/signal-based campaigns, AI agent/workflow building, martech stack ownership, cross-functional partnership (via careerplan.io/jobs/2a7151c0-1610-4126-81d0-6072894083fb-demand-gen-lead-at-kojo)
Preferred skills
Sales-led motion experience, ENT focus, startup growth experience (Seed to Series C)
Technologies
HubSpot, Google Ads, LinkedIn Ads, Meta Ads, Clay, n8n, Zapier, LLM APIs
Responsibilities
Set channel strategy and campaign plans to hit pipeline/revenue targets; own paid search and social execution with efficiency targets; build landing pages and run A/B tests for conversion; design automated outbound sequences and signal-based campaigns; create AI agents for account research and campaign production; manage martech stack and attribution dashboards
Seniority
Senior, hands-on IC