Digital Marketing Manager
Core
Plan, execute, and optimize multi-channel digital marketing campaigns to drive traffic, engagement, and conversions for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
Digital Marketing Manager (Performance & Growth)
Builds
Digital marketing campaigns, paid acquisition channels, organic search strategies, and customer acquisition funnels for a global SaaS product.
Domain
SaaS / AI-powered productivity tools
Deliverable
product features
Required skills
Performance marketing, SEO, SEM, PPC, paid social media, keyword research, on-page optimization, link-building, A/B testing, conversion rate optimization (CRO), data analysis, ROAS/CAC optimization, email marketing, CRM management, copywriting
Preferred skills
Marketing automation tools, landing page optimization, retargeting strategies, customer segmentation
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Search Console, Ahrefs, SEMrush, Moz, Google Analytics, GA4, Mailchimp, HubSpot, Klaviyo
Responsibilities
Develop and execute multi-channel digital marketing campaigns; Optimize Google Ads, Meta Ads, and other paid acquisition channels; Conduct keyword research and on-page optimization; Analyze campaign performance metrics and optimize ad spend; Collaborate with content and design teams to create marketing assets; Track KPIs and generate performance reports; Manage email marketing campaigns and customer acquisition funnels.
Seniority
Mid-Senior, hands-on IC