Performance Marketing Specialist - Google Ads (Barcelona)
Core
Own Google Ads end-to-end to turn search intent into qualified pipeline for a construction tech platform.
Role type
Performance Marketing Specialist (Google Ads)
Builds
Search, Performance Max, Demand Gen, and YouTube campaigns for B2B construction companies
Domain
Construction technology / B2B lead generation
Required skills
Google Ads (Search, PMax, Demand Gen, YouTube), Microsoft Ads, offline conversion imports, enhanced conversions, GA4, Google Tag Manager, CRM integration (HubSpot), data analysis, ad copywriting
Preferred skills
Spanish proficiency, Google Ads scripts/APIs, Looker Studio, BigQuery, AI for campaign analysis
Responsibilities
Manage account structure, budgets, bidding strategies, and search-term analysis; connect campaign performance to downstream business outcomes; optimize landing pages and conversion tracking; scale campaigns across markets; monitor cost per qualified lead and pipeline contribution
Seniority
Mid-level (3–5 years experience)