SEM Marketing Junior
Core
Junior SEM specialist managing and optimizing paid search campaigns to drive leads and conversions for a green energy company.
Role type
Junior SEM Marketing Specialist
Builds
Paid search campaigns (Google Ads, Microsoft Advertising) for energy independence solutions
Domain
Renewable Energy / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Advertising, keyword research, bidding strategy, GA4, Google Tag Manager, Looker Studio, Google Sheets/Excel, A/B testing, data analysis
Preferred skills
Performance Max, Demand Gen, Display/YouTube Ads, Google Merchant Center, SQL, BigQuery, Make/Zapier, AI tools for marketing, CRO
Technologies
Google Ads, Microsoft Advertising, GA4, Google Tag Manager, Looker Studio, Google Sheets, Excel, Make, Zapier, SQL, BigQuery
Responsibilities
Manage and optimize daily SEM campaigns on Google Ads and Microsoft Advertising; Analyze keywords, search terms, and competitors to identify acquisition opportunities; Monitor KPIs (CTR, CPC, CPA, ROAS); Develop and test ad copy and creative assets via A/B testing; Collaborate on landing page optimization to improve conversion rates; Support budget allocation based on performance; Create reports and dashboards for campaign monitoring.
Seniority
Junior, 1-2 years experience