Paid Media Specialist, Lead Generation
Core
Lead generation and paid media strategy for a global SaaS platform serving premium salons, spas, and medical aesthetics clinics.
Role type
Senior Paid Media Specialist (Lead Generation)
Builds
Digital acquisition campaigns across Google Ads, Meta, LinkedIn, Reddit, TikTok, and StackAdopt
Domain
SaaS / Beauty & Medical Aesthetics
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel PPC and Paid Social campaign management, B2B lead generation strategy, Google Ads and YouTube proficiency, Paid Social (Meta, TikTok, LinkedIn) expertise, Web analytics and attribution modeling, Data-driven performance optimization, Budget management and bidding strategy, A/B testing and creative optimization, Audience research and segmentation, Cross-functional collaboration
Preferred skills
AI-driven workflow adoption (Claude, ChatGPT), Experience with Capterra
Technologies
Google Ads, YouTube, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, StackAdapt, Google Analytics
Responsibilities
Monitor and optimize multi-channel PPC and Paid Social campaigns to meet lead volume and CPA targets, Build and scale performance marketing campaigns for the med spa segment, Manage campaign budgets and implement bidding strategies across multiple markets, Design and execute tests on ad copy, creative, audiences, and landing pages, Conduct audience analysis to reach premium salon and med spa markets, Prepare performance reports with actionable insights, Identify underperformance and recommend recovery plans, Partner with Content, Creative, Web, and Sales teams to optimize conversion assets
Seniority
Senior, hands-on IC