Paid Media Manager
Core
Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments to drive profitable, scalable growth.
Role type
Senior Paid Media Manager (Growth)
Builds
Scalable paid acquisition systems and full-funnel growth strategies
Domain
AI / SaaS / Developer Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, channel mix management, budget allocation, creative testing, attribution modeling, CAC/LTV analysis, A/B testing, landing page alignment, high-intent copywriting, system building
Preferred skills
Marketing to technical audiences, self-serve and sales-led motion experience, reporting system setup
Technologies
Google Ads, Meta Ads, LinkedIn Ads, programmatic, Reddit, Snap
Responsibilities
Own full-funnel paid media strategy and execution, build scalable systems for paid acquisition, manage channel mix and budget allocation, partner with creative on ad concepts, align campaigns with full-funnel journeys, run A/B tests and analyze performance, instrument tracking and attribution
Seniority
Senior, hands-on IC