Senior Performance Marketing Manager
Core
Own strategy and hands-on execution of global paid social and paid search programs to drive efficient customer acquisition for DeepL's AI translation platform.
Role type
Senior Performance Marketing Manager (Paid Social & Search)
Builds
Customer acquisition campaigns for SMB and enterprise segments via LinkedIn, Meta, Google, Bing, and emerging channels.
Domain
B2B SaaS / AI Language Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy (LinkedIn, Meta, Reddit, X), Paid search management (Google Ads, Microsoft Advertising), Account-based marketing (ABM) principles, Budget allocation and forecasting, A/B testing and experimentation, Data analysis and KPI definition, AI tool integration for marketing automation
Preferred skills
Experience in B2B SaaS sales environments, Agency/media partner management, Mentoring junior team members
Technologies
LinkedIn, Meta, Reddit, X, Google Ads, Microsoft Advertising, AI-enabled marketing tools
Responsibilities
Define and manage channel-level budget allocation to hit CAC and pipeline targets; Design and run structured A/B tests across creative, audience, and bidding strategy; Develop global paid social marketing strategies aligned with business objectives; Monitor, analyze, and report on campaign performance, pipeline contribution, and ROI; Partner with Sales and SDRs to execute tailored ABM channel strategies; Use AI-enabled tools to improve audience segmentation and bid optimization.
Seniority
Senior, hands-on IC