Senior Paid Media Specialist
Core
Strategic, hands-on marketer leading planning, execution, optimization, and performance analysis of complex, multi-channel paid media campaigns in a B2B technology environment.
Role type
Senior Paid Media Specialist
Builds
High-performing paid media programs across search, social, display, and programmatic platforms for B2B clients
Domain
B2B Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media strategy, data-driven campaign planning, performance analysis, audience targeting, creative testing, bid strategy refinement, budget management, cross-functional partnership
Preferred skills
Mentoring junior marketers, A/B testing, audience segmentation, funnel optimization, marketing automation, CRM platforms, attribution models, agency/vendor management
Technologies
Search, social, display, programmatic platforms, marketing automation, CRM platforms
Responsibilities
Lead strategy and execution of multi-channel paid media campaigns; Develop data-driven paid media plans aligned to business objectives; Own campaign performance analysis and optimization; Drive continuous improvement through targeting and bid strategy; Identify new growth opportunities and budget investments; Partner cross-functionally with marketing, sales, and agencies; Manage and forecast paid media budgets; Provide mentorship to junior team members
Seniority
Senior, hands-on IC