Senior SEM Manager
Core
Own and scale global paid search strategy for a cybersecurity SaaS platform, driving growth across both self-serve trial starts and sales-assisted enterprise pipeline.
Role type
Senior Individual Contributor Performance Marketing Manager (Paid Search)
Builds
Global paid search campaigns and AI-enhanced workflows for a B2C/B2B cybersecurity product.
Domain
Cybersecurity / SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search strategy, Google Ads, Microsoft Ads, GA4, Salesforce reporting, B2B attribution, experimentation design, budget management, AI tool integration
Preferred skills
Experience with generative AI in search, cross-functional leadership, emerging search platform knowledge
Technologies
Google Ads, Microsoft Ads, SA360, GA4, ChatGPT, Gemini, Dust, Performance Max
Responsibilities
Set global paid search strategy for PLG and SLG motions, manage large budgets with revenue accountability, lead AI-assisted campaign optimization, partner with Web and Analytics teams, manage agency/vendor relationships
Seniority
Senior, hands-on IC