Group Media Director, B2B
Core
Leading a portfolio of high-value B2B paid media accounts, driving performance, strategy, and growth across multiple channels to deliver client business outcomes.
Role type
Senior Group Media Director (B2B)
Builds
Scalable, high-impact B2B media programs and client growth strategies
Domain
B2B Performance Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B performance marketing expertise, multi-channel strategy (Google, LinkedIn, Programmatic, ABM), team leadership and development, client relationship management, full-funnel strategy, data analysis, operational rigor, account expansion, new business support
Preferred skills
Managing $200K–$1M+ monthly media budgets, experience with emerging B2B platforms, ABM intent data platforms, predictive lead scoring, AI-assisted buying
Technologies
Google Ads, LinkedIn Ads, Programmatic platforms, ABM intent data platforms, predictive lead scoring tools
Responsibilities
Own performance outcomes across a portfolio of multi-channel B2B paid media clients; Oversee development and execution of full-funnel B2B paid media strategies; Act as senior strategic lead for key client relationships and drive account expansion; Lead, manage, and develop a team of media leaders and practitioners; Own growth of managed media dollars through retention and expansion; Drive adoption of tools and processes to improve efficiency and B2B performance
Seniority
Senior, hands-on IC with team leadership