Senior Manager, Paid Media
Core
Own Sanity's paid media program, managing a $5M+ annual budget to drive pipeline and revenue through paid social and full-funnel strategies.
Role type
Senior Manager, Paid Media
Builds
Paid media programs across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH for B2B SaaS buyers.
Domain
B2B SaaS / Developer Tools / Content Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B paid media strategy, team management (2+ years), agency management, structured experimentation, paid media infrastructure, AI integration in media buying, full-funnel campaign management, data reporting
Preferred skills
Developer tools experience, ABM platform expertise, scaling paid programs from early stage, custom AI workflows, Salesforce/HubSpot reporting
Technologies
LinkedIn, Meta, YouTube, Reddit, TikTok, Google Ads, DSP, DOOH, Salesforce, HubSpot, Demandbase, 6sense
Responsibilities
Build and lead a team of 2-3 paid media specialists; manage $5M+ annual budget; oversee agency and contractor execution; design creative testing frameworks; build measurement and attribution infrastructure; execute structured experimentation at scale; drive full-funnel programs from awareness to pipeline acceleration.
Seniority
Senior, hands-on IC with people management