Customer Stories Lead
Core
Own the end-to-day operation and activation of a high-impact customer stories program, transforming customer successes into compelling narratives that strengthen the brand and accelerate sales.
Role type
Customer Marketing Lead (Customer Advocacy & Storytelling)
Builds
A scalable customer proof engine with case studies, videos, executive interviews, and sales-ready assets.
Domain
B2B SaaS, Enterprise Software, AI, Automation, Cloud, Data Platforms
Deliverable
product features
Required skills
Customer storytelling, B2B SaaS advocacy, executive interviewing, content strategy, cross-functional collaboration, program management, stakeholder coordination
Preferred skills
Experience with AI/automation platforms, technical credibility in storytelling
Technologies
None stated
Responsibilities
Operationalize customer storytelling and advocacy strategy; manage end-to-end story pipeline from identification to publication; lead customer discovery and narrative development; activate stories across campaigns, events, and PR; build referenceable customer portfolio; prepare advocates for public-facing activities.
Seniority
Senior, hands-on IC