International Senior Brand Manager (m/w/d) für die Marke Underberg
Core
Strategic leadership and development of the international Underberg premium spirits brand, driving growth through global marketing strategies, innovation, and team management.
Role type
Senior Brand Manager (Strategy & Leadership)
Builds
Global brand strategy, marketing campaigns, and product innovation for Underberg premium spirits
Domain
FMCG / Premium Spirits / International Marketing
Deliverable
product features
Required skills
Strategic brand management, team leadership, international marketing strategy, Go-to-market planning, marketing analytics, portfolio management, innovation management, budget management, stakeholder management
Preferred skills
FMCG experience, transformation project management, digital marketing expertise
Technologies
Digital marketing tools, analytics platforms
Responsibilities
Develop and execute international brand, portfolio, pricing, and growth strategies; Lead and develop the brand management team; Plan and manage global marketing budgets and campaigns; Drive product and brand innovations; Represent the brand at industry events and manage strategic partnerships
Seniority
Senior, hands-on IC with leadership responsibilities