Job
Core
Strategic Marketing/Brand Manager driving long-term brand direction, financial targets, and high-impact marketing activities for a cava and alcoholic beverage portfolio in Cyprus.
Role type
Senior Marketing/Brand Manager
Builds
Brand presence and commercial growth for a cava and alcoholic beverage portfolio
Domain
FMCG / Wines and Spirits
Deliverable
product features
Required skills
Brand strategy, market and competitor analysis, campaign planning and execution, trade marketing, budget management, stakeholder relationship building, project management, consumer insight analysis
Preferred skills
WSET certification, Category B driving license
Technologies
Consumer insight tools, market analysis platforms
Responsibilities
Develop annual marketing and brand plans; define brand positioning, pricing, and promotions; plan and deliver marketing campaigns, events, and activations; manage digital marketing and social media; monitor brand performance and ROI; manage marketing budgets and supplier negotiations
Seniority
Mid-Senior, hands-on IC