Brand Director - Home Care
Core
Strategic marketing leader for ZURU Edge's Home Care vertical, building global brands from 0-to-1 and scaling existing ones.
Role type
Senior Brand Director (FMCG)
Builds
Global Home Care brand portfolio (one in-market, three in pipeline)
Domain
FMCG, Home Care, Laundry
Required skills
Global brand strategy, 0-to-1 brand launch, multi-brand portfolio management, trade marketing, team leadership, budget management, consumer insights, media planning, AI-driven marketing
Preferred skills
Experience in global FMCG house, category knowledge of home care/laundry, cross-functional collaboration, storytelling
Technologies
GWI, Google Insights, Nielsen, Numerator, TikTok, Tracksuit
Responsibilities
Define global marketing strategy for Home Care portfolio; Build and lead high-performing marketing team; Manage annual marketing budgets; Partner with Sales and Commercial for retail growth; Champion AI tools for content and trend analysis
Seniority
Senior, hands-on IC with team leadership