Job
Core
Senior Brand Manager responsible for long-term brand direction, annual planning, and high-impact marketing execution for a cava and alcoholic beverage portfolio in Cyprus.
Role type
Senior Brand Manager (FMCG)
Builds
Brand presence and commercial growth for cava and alcoholic beverages in Cyprus
Domain
FMCG, Wines & Spirits
Deliverable
product features
Required skills
Brand strategy, market analysis, campaign planning, budget management, stakeholder management, project management, consumer insight analysis
Preferred skills
WSET certification, Category B driving license
Technologies
Consumer insight tools, market analysis platforms
Responsibilities
Develop and implement annual marketing and brand plans; Define brand positioning, pricing, and promotions across On Trade and Off Trade channels; Plan and deliver marketing campaigns, trade shows, and brand activations; Manage marketing budgets and monitor brand performance; Collaborate with commercial teams on product presentations and proposals.
Seniority
Senior, hands-on IC