Job
Core
Strategic Brand Manager driving long-term brand direction, annual planning, and high-impact marketing execution for a fine cava and alcoholic beverage portfolio in Cyprus.
Role type
Senior Brand Manager (FMCG/Wine & Spirits)
Builds
Annual brand plans, marketing campaigns, trade activations, and digital presence for cava and alcoholic beverages
Domain
FMCG, Wine & Spirits, Cyprus market
Deliverable
product features
Required skills
Brand strategy & positioning, P&L management, market & competitor analysis, campaign planning & execution, stakeholder management, project management, consumer insight analysis
Preferred skills
WSET certification, Category B driving license
Technologies
Consumer insight tools, market analysis platforms
Responsibilities
Develop and implement annual marketing and brand plans; Define brand positioning, pricing, and promotions across On Trade and Off Trade channels; Plan and deliver marketing campaigns, trade shows, and brand activations; Manage marketing budgets and monitor campaign effectiveness; Collaborate with commercial teams on product presentations and proposals
Seniority
Mid-Senior, hands-on IC