Job
Core
Develop and implement annual brand plans and execute high-impact marketing activities for a cava and alcoholic beverage portfolio in Cyprus.
Role type
Brand Manager – Trade Marketing
Builds
Brand presence and commercial growth for a cava and alcoholic beverage portfolio (via careerplan.io/jobs/37100-job)
Domain
FMCG, Wines and Spirits
Deliverable
product features
Required skills
Brand strategy, market and competitor analysis, trade marketing, event execution, digital marketing, budget management, project management, consumer insight analysis
Preferred skills
WSET certification, Category B driving license
Technologies
Consumer insight tools, market analysis platforms
Responsibilities
Develop annual marketing and brand plans aligned with global strategies; Define brand positioning, pricing, and promotions across On Trade and Off Trade channels; Plan and deliver marketing campaigns, trade shows, and brand activations; Manage marketing budgets and monitor campaign effectiveness; Collaborate with commercial teams on product presentations and proposals.