Head of Promotions and Brand Benefits (m/w/d)
Core
Develop holistic promotions and benefits strategies to drive customer acquisition, conversion, and retention for a leading digital B2C company.
Role type
Senior marketing leader (Head of Promotions and Brand Benefits)
Builds
Customer loyalty programs, promotional campaigns, and benefit initiatives
Domain
Digital B2C retail / Customer engagement
Deliverable
product features
Required skills
Strategy development, team leadership, cross-functional collaboration, data analysis, project management, Go-to-market planning
Preferred skills
Experience in loyalty/CRM programs, international expansion, commercial partnerships
Technologies
CRM, SEO, Data analytics tools
Responsibilities
Develop and execute Go-to-Market strategies for new benefits and campaigns, lead a team of four, analyze market and customer data to optimize performance, manage stakeholder relationships across marketing, sales, and finance
Seniority
Senior, hands-on IC with team leadership
