Retention Marketing Manager
Core
Own and optimize customer lifecycle strategy to increase repeat purchases, reduce churn, and grow customer lifetime value through data-driven initiatives.
Role type
Senior IC retention marketing manager
Builds
VIP programs, referral loops, loyalty frameworks, and lifecycle optimizations
Domain
B2C retail/e-commerce
Deliverable
product features
Required skills
customer segmentation, lifecycle strategy, A/B testing, marketing automation, analytics, project management, CRM implementation (via careerplan.io/jobs/3A-008-2B-559-retention-marketing-manager-at-helfy)
Preferred skills
loyalty program design, referral program design
Technologies
HubSpot, Braze, Klaviyo, Mixpanel, Tableau, Data Studio
Responsibilities
Drive retention and lifecycle strategy across markets and segments; Lead end-to-end retention initiatives from concept to execution; Analyze customer behavior and cohort trends to identify growth opportunities; Partner with data teams on pricing and promotional strategies; Define and report on retention KPIs; Design and run lifecycle experiments across channels; Lead cross-functional projects to align Data, Product, and CRM teams
Seniority
Mid-Senior, hands-on IC