Chef(fe) de Projet E CRM - F/H
Core
Execute digital marketing actions via a CRM tool to acquire new clients, develop loyalty, and support them in their daily lives.
Role type
CRM Project Manager (Digital Marketing & Data)
Builds
Omnicannel campaigns, online sales funnels, and enriched customer data flows
Domain
Banking / Digital Marketing
Deliverable
product features
Required skills
SQL, ETL tools, Adobe Campaign, data visualization (Power BI), marketing mechanics, web analytics
Preferred skills
Campaign management, customer loyalty studies, traffic management
Responsibilities
Create and configure omnicannel campaign targets across email, SMS, push, web, and social channels; Manage digital leads and optimize online sales journeys; Exploit customer data sources to create data flows and enrich targeting; Pilot and enrich the customer database
Seniority
Mid-level, hands-on IC
