Job
Core
Lead brand marketing strategy and execution for a global technology company, driving awareness, acquisition, and retention across digital platforms.
Role type
Senior Brand Marketing Team Lead
Builds
Integrated marketing campaigns, product launch plans, and scalable marketing workflows
Domain
Technology / Brand Marketing / Digital Platforms
Deliverable
product features
Required skills
Brand strategy, full-funnel marketing, team leadership, GTM planning, marketing operations, project management, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in creator platforms, entertainment, gaming, community-led brands, live-service businesses, adult entertainment
Technologies
Marketing automation tools, analytics platforms, project management software
Responsibilities
Own brand marketing strategy and always-on marketing engine; Translate business priorities into campaigns and calendars; Lead and mentor the Brand Marketing team; Manage integrated campaigns and product launches; Partner with Product on GTM plans; Define KPIs and measurement frameworks
Seniority
Senior, hands-on IC with leadership responsibilities
