Section Head, Digital Acquisition & Engagement, Digital Banking & Experience
Core
Lead digital acquisition and engagement strategies for digital banking, focusing on user onboarding, lead generation, reactivation, and channel migration via mobile apps and web platforms.
Role type
Senior Manager / Section Head, Digital Marketing & Engagement
Builds
Digital banking adoption, user engagement campaigns, and high-converting web experiences
Domain
Financial Services / Digital Banking
Deliverable
product features
Required skills
Digital project management, Digital transformation, Digital analytics, Customer journey mapping, SEO strategy, Performance marketing, Team leadership, Stakeholder management
Preferred skills
Large-scale website content management, Gamification integration, Regulatory compliance knowledge
Technologies
Google Analytics, Adobe Analytics
Responsibilities
Drive engagement projects for seamless digital onboarding and user reactivation; Integrate gamified elements and loyalty rewards into mobile apps; Oversee website content management and SEO strategy; Establish and monitor KPIs for digital channels; Design and manage end-to-end digital marketing campaigns; Partner with product and tech teams to integrate acquisition tools.
Seniority
Senior Manager, hands-on leadership