Marketing Automation Team Lead
Core
Lead the Marketing Automation team to build and optimize CRM and lifecycle marketing strategies, driving customer engagement and growth through data-driven automation.
Role type
Senior Marketing Automation Team Lead
Builds
Automated customer journeys, campaigns, and segmentation strategies
Domain
B2C digital products / Consumer-facing applications
Deliverable
production ML models
Required skills
Marketing Automation strategy, CRM management, Lifecycle marketing, Data analysis, Team leadership, Campaign optimization, Segmentation, Cross-functional collaboration, AI-driven personalization
Preferred skills
Braze, Mixpanel, SQL, APIs, Webhooks, Mobile app marketing, Subscription-based product marketing
Responsibilities
Lead and mentor the Marketing Automation team; Develop and execute CRM and lifecycle marketing strategy; Design and optimize complex customer journeys and automated campaigns; Translate customer data into business opportunities; Collaborate with Product, Data, and R&D teams on automation capabilities.
Seniority
Senior, hands-on IC with people management