Marketing Operations
Core
Build and scale systems for lead management, lifecycle automation, campaign operations, and marketing attribution to drive revenue growth.
Role type
Marketing Operations Manager (B2B SaaS)
Builds
Scalable marketing engine connecting CRM, product data, and automation tools
Domain
B2B SaaS / Developer Tools / AI Infrastructure
Deliverable
production ML models
Required skills
Lead scoring modeling, lifecycle automation, campaign operations, attribution analysis, SQL, API integration, workflow automation, data enrichment, segmentation, funnel reporting
Preferred skills
Product-led growth (PLG) experience, developer tools background, AI infrastructure knowledge, PQL modeling, familiarity with Clay/Apollo/Clearbit/6sense
Technologies
Salesforce, marketing automation platforms, Clay, Apollo, Clearbit, 6sense
Responsibilities
Build lead scoring models using product usage and firmographics; own lead enrichment, segmentation, and routing; create behavior-triggered email nurtures; manage event marketing operations; establish attribution and reporting on pipeline and revenue impact; build scalable workflows connecting CRM and marketing platforms
Seniority
Mid-level, hands-on IC