APAC Campaigns & Content Lead
Core
Lead APAC integrated campaigns and content strategy to drive awareness, engagement, and qualified pipeline for a collaborative AI workspace.
Role type
Senior B2B Marketing Lead (Campaigns & Content)
Builds
Integrated marketing campaigns, content assets, sales enablement materials, and an AI-forward operating system for APAC markets.
Domain
B2B SaaS / AI Workspace / APAC Region
Deliverable
product features
Required skills
B2B integrated campaign leadership, storytelling and messaging, program management, APAC localization (high-context markets), marketing tech stack proficiency, AI operationalization
Preferred skills
B2C campaign experience, SaaS/Tech industry background
Technologies
Salesforce.com, Marketo, Customer.io, web analytics tools
Responsibilities
Lead APAC integrated campaigns from brief to launch; define content strategy and narrative; produce core campaign assets and modular messaging toolkits; create local creative assets; partner with regional marketers; report on campaign performance and insights; establish an AI-forward campaigns operating system
Seniority
Senior, hands-on IC
