Integrated Campaigns Manager (d/f/m)
Core
Own the full lifecycle of integrated marketing campaigns to drive awareness, engagement, and pipeline for a B2B HR platform.
Role type
Integrated Campaigns Manager
Builds
Integrated marketing programs and campaign narratives
Domain
B2B SaaS / HR Technology
Deliverable
product features
Required skills
B2B campaign management, integrated demand generation, storytelling, narrative building, cross-functional partnership, data analysis, AI tool fluency
Preferred skills
SaaS or technology firm background, field/regional marketing experience, agentic AI assistant usage
Technologies
Claude Cowork, AI tools
Responsibilities
Define and evolve campaign narratives, shape creative storytelling and production, represent campaign story in senior forums, optimize customer journey and discoverability, drive execution and enablement for sales/regional teams, manage budget, capacity, and performance reporting
Seniority
Mid-level, hands-on IC