Director, Integrated Marketing Campaigns
Core
Lead end-to-end campaign strategy across Enterprise New Logo, Commercial Self-Serve, Growth, and International segments to generate measurable pipeline.
Role type
Director, Integrated Marketing Campaigns
Builds
Integrated multi-channel programs (paid media, email, content, events, ABM) for Temporal Cloud and developer tools.
Domain
B2B SaaS / Developer Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign strategy, full-funnel marketing, ABM execution, international GTM expansion, team leadership, attribution modeling, technical audience marketing
Preferred skills
Developer-tools background, PLG motions, intent data activation
Technologies
Marketo, Salesforce, paid media, marketing analytics tooling
Responsibilities
Define integrated campaign strategy across all segments; build full-funnel plans orchestrating paid media, email, content, and events; lead enterprise new logo programs targeting engineering leadership; drive self-serve sign-up volume for Temporal Cloud; design expansion campaigns for existing accounts; scale ABM programs with intent data and direct mail; execute international campaigns for EMEA and APJ regions; build and manage a team of campaign managers; define and own campaign KPIs including pipeline and CAC.
Seniority
Director, strategic leadership with hands-on execution