Marketing Lead
Core
Create product-marketing materials and programs to influence enterprise buyers in heavy industry (mines, construction) and equip sales teams to win customers.
Role type
Product Marketing Lead (B2B Enterprise)
Builds
Product overviews, ROI calculators, use-case documentation, customer roadmaps, video content, and marketing plans.
Domain
Robotics, Heavy Equipment, Industrial Automation
Deliverable
product features
Required skills
B2B product marketing, ROI/TCO analysis, content creation, sales enablement, category leadership, technical communication, data-driven planning
Preferred skills
Startup experience, mining/construction domain knowledge, hardware/robotics background
Technologies
LinkedIn, X, industry websites, video production tools
Responsibilities
Create and maintain product-marketing materials for enterprise buyers; Equip sales and business development teams with go-to-market assets; Establish category leadership through content and media coverage; Manage customer communication and updates; Execute data-driven marketing plans with specific targets.
Seniority
Mid-Senior, hands-on IC
