Product Marketing Manager
Core
Product-focused role on the growth team shaping how HappyRobot communicates product value across channels to drive feature adoption and customer education.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, product messaging frameworks, sales enablement materials, and customer-facing communications for AI workforce orchestration platform.
Domain
Generative AI / Agentic AI / Enterprise Software
Deliverable
product features
Required skills
Go-to-market strategy, product messaging frameworks, competitive positioning, sales enablement, customer reference management, cross-functional collaboration, data-driven adoption tracking, AI tool leverage
Preferred skills
Visual asset creation, Salesforce experience, supply chain/logistics background
Technologies
Salesforce, Generative AI, Agentic AI
Responsibilities
Develop and execute go-to-market strategies for new products and features; Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators; Build assets around product features including release notes, newsletters, and website content; Manage customer references, case studies, and proof-of-value content; Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs; Collaborate with product, sales, and growth teams to ensure alignment; Track feature adoption and customer engagement to inform future launches; Support field and partner teams with content; Ensure consistent product storytelling across all channels.
Seniority
Mid-level, hands-on IC