ASO Specialist
Core
Lead strategies to improve visibility, discoverability, and conversion in the Apple App Store for multiple apps reaching millions of users.
Role type
ASO Specialist
Builds
Organic user acquisition and retention for mobile applications
Domain
Mobile growth / App Store Optimization
Deliverable
product features
Required skills
keyword research, metadata optimization, creative asset testing, analytics analysis, competitor monitoring, cross-functional collaboration
Preferred skills
experience with AI and digital tools
Technologies
App Annie, Sensor Tower, Data.ai
Responsibilities
Conduct keyword research and optimize app metadata; Develop and test creative assets (icons, screenshots, app previews, CPPs); Analyze app store performance metrics; Monitor competitors and market trends; Collaborate with UA, Product, and Creative teams; Stay updated on platform updates and ASO tools
Seniority
Mid-level, hands-on IC