User Acquisition Specialist
Core
Lead multi-channel user acquisition strategies to attract and retain new users for an AI-powered Personal & Entrepreneurial Resource Planner.
Role type
User Acquisition Manager (Performance Marketing)
Builds
User growth for a mobile resource planning application
Domain
Mobile apps / AI-driven productivity tools
Deliverable
production ML models | product features
Required skills
Multi-channel acquisition strategy, paid search/social/display management, influencer campaign execution, ROI optimization, budget and bid management, attribution analysis, A/B testing, cross-functional collaboration
Preferred skills
Experience with Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Technologies
Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, Google Analytics, Adjust, Amplitude
Responsibilities
Develop and execute multi-channel user acquisition strategies; Set up, monitor, and optimize advertising campaigns for maximum ROI; Track key performance metrics (CPI, CPA, LTV) and provide actionable insights; Continuously test new channels, creatives, and messaging; Collaborate with Product, Analytics, and Creative teams to align acquisition strategies with product launches.
Seniority
Mid-level, hands-on IC
