Manager, Private Sector Marketing
Core
Drive growth and success of the Private Sector segment through innovative, data-driven demand generation, owning marketing strategy, pipeline, and revenue targets.
Role type
Manager, Private Sector Marketing (B2B)
Builds
Integrated, multi-channel campaigns generating qualified leads and sales pipeline for Private Sector product portfolio
Domain
Cybersecurity / Digital Forensics / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, team leadership, budget management, cross-functional collaboration, analytics, vendor management, go-to-market execution
Preferred skills
Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, AI solutions
Responsibilities
Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals; Define and execute the annual marketing strategy and plan; Leverage analytics to optimize campaign performance; Represent Private Sector marketing in cross-functional meetings; Own and set the marketing budget; Lead, coach, and develop a team of marketers; Oversee execution of lead-generating campaigns and new product introductions; Act as lead liaison to BDR and sales teams
Seniority
Manager, hands-on leadership
