Growth Marketing Manager
Core
Driving BFS Americas growth marketing strategy and commercial outcomes through integrated, data-driven marketing programs for residential and commercial building systems.
Role type
Senior Growth Marketing Manager (Team Lead)
Builds
Omnichannel go-to-market strategies, demand generation initiatives, and marketing-sourced pipeline.
Domain
B2B Industrial / Building Systems
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Omnichannel strategy, demand generation, paid media management, SEO, content strategy, budget management, CRM/Marketing automation, analytics, team leadership, cross-functional collaboration
Preferred skills
Manufacturing/building products experience, industrial channel experience, residential/commercial verticals experience
Technologies
Salesforce, HubSpot, Marketo, Google Analytics, Power BI, Tableau
Responsibilities
Own growth marketing strategy and commercial outcomes; Develop and execute omnichannel go-to-market plans; Lead bi-weekly campaign planning with PMMs; Manage and develop the Growth Marketing team; Manage growth marketing budget and performance reporting
Seniority
Senior, hands-on IC with team leadership
