Content Syndication Manager, EMEA
Core
Design and execute global lead generation campaigns through content syndication partners and web properties to drive qualified prospects and pipeline for Palo Alto Networks' cybersecurity solutions.
Role type
Senior B2B Demand Generation Manager (Content Syndication)
Builds
Qualified sales pipeline and lead generation programs
Domain
Cybersecurity / B2B Technology Marketing
Required skills
B2B Demand Generation strategy, Content Syndication program management, Vendor negotiation, Budget management, Marketing automation (Marketo), CRM (Salesforce), Data analysis, Cross-functional collaboration
Preferred skills
Cybersecurity market knowledge, B2B technology company experience
Technologies
Marketo, Salesforce
Responsibilities
Design and execute global lead generation campaigns; Negotiate and manage relationships with syndication vendors and publishers; Manage the Content Syndication budget; Identify new lead generation opportunities and initiate relationships with new publishers; Coordinate content delivery and asset preparation; Manage lead ingestion and data hygiene; Monitor campaign performance and provide actionable insights; Communicate campaign results to key stakeholders.
Seniority
Senior, hands-on IC