Content Syndication Manager, EMEA
Core
Design and execute global B2B lead generation campaigns through content syndication partners and web properties to drive qualified prospects and pipeline for Palo Alto Networks' cybersecurity solutions.
Role type
Senior B2B Demand Generation Manager (Content Syndication)
Builds
Qualified sales pipeline and lead generation programs
Domain
Cybersecurity / B2B Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, content syndication program management, vendor negotiation, marketing automation (Marketo), CRM management (Salesforce), data analysis, budget management, cross-functional collaboration
Preferred skills
Cybersecurity market knowledge, experience in B2B technology companies
Technologies
Marketo, Salesforce
Responsibilities
Design and execute global lead generation campaigns via content syndication partners; negotiate and manage relationships with syndication vendors and publishers; manage the Content Syndication budget and optimize ROI; identify new lead generation opportunities and initiate relationships with new publishers; coordinate content delivery and asset preparation with marketing teams; manage lead ingestion and data hygiene within the MarTech stack; monitor campaign performance and ensure adherence to qualification criteria; analyze performance metrics and recommend optimizations; communicate campaign results to key stakeholders
Seniority
Senior, hands-on IC
