Growth Marketing Manager, Channel Technical Programs
Core
Lead marketing strategy and execution for Verkada's Channel Technical Programs, including training, certification, and partner community initiatives to drive partner adoption and growth.
Role type
Growth Marketing Manager (Channel Programs)
Builds
Partner technical programs (training, certification, demo network) for global security hardware partners
Domain
B2B SaaS / Physical AI / Video Security
Deliverable
product features
Required skills
B2B marketing strategy, ABM execution, demand generation, data analytics, campaign management, stakeholder management
Preferred skills
SQL, Excel, digital marketing automation, CRM tools, 0-1 program building
Technologies
SQL, Excel, digital marketing automation platforms, CRM systems
Responsibilities
Define go-to-market strategies and growth targets for channel technical programs; execute data-driven demand generation campaigns including ABM; manage end-to-end integrated marketing campaigns across digital and outbound channels; analyze performance metrics to inform strategic decisions.
Seniority
Mid-Senior, hands-on IC