Vice President, Marketing
Core
Own the entire B2B marketing function for a multi-sided marketplace connecting school districts/government agencies to vetted caregivers, driving revenue, pipeline, and retention through product marketing, demand generation, and RFP management.
Role type
VP of Marketing (Revenue Marketing)
Builds
B2B marketing engine, product positioning, sales enablement, and demand generation for institutional buyers
Domain
EdTech / Student Transportation / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, product marketing, demand generation, RFP management, pricing and packaging, lifecycle marketing, marketing operations, AI adoption, executive communication
Preferred skills
Experience with public-sector buyers, Challenger sales methodology, scaling revenue marketing functions
Technologies
Marketing tech stack, attribution tools, data infrastructure
Responsibilities
Own full B2B marketing motion including brand, demand gen, field/events, RFPs, product marketing, and sales enablement; Build revenue marketing strategy tied to pipeline and revenue outcomes; Drive RFP function in partnership with Sales; Oversee demand gen engine including digital and events; Manage brand strategy and compliance; Partner with Sales on ICP and pipeline targets; Build lifecycle marketing engine for retention; Oversee marketing tech stack and data infrastructure; Lead AI transformation of marketing workflows; Manage marketing budget and ROI metrics
Seniority
VP, Senior Leadership Team