Performance Marketer, Paid Growth (Consumer Apps)
Core
Own paid acquisition for a consumer app, managing campaign management, creative testing, and mobile attribution to drive efficient user activation.
Role type
Performance Marketer, Paid Growth (Consumer Apps)
Builds
Consumer app user acquisition campaigns
Domain
Mobile Apps / Digital Marketing
Required skills
Meta Ads Manager, TikTok Ads Manager, mobile attribution, creative testing, UGC adaptation, SQL, AppsFlyer, SKAdNetwork, PostHog, Ads API
Preferred skills
Subscription app growth experience, published CPI results
Technologies
Meta, TikTok, AppsFlyer, SKAdNetwork, PostHog, SQL
Responsibilities
Manage Meta and TikTok campaigns day to day, Turn user-generated content into ads, Track performance beyond the click with mobile attribution, Assess each test within 24 to 48 hours, Optimize for CPI and cost per activated couple
Seniority
Mid-level, hands-on IC
