Senior Performance Acquisition Lead - Cash Offer
Core
Senior Performance Acquisition Lead responsible for owning the paid acquisition system to generate qualified seller leads for the Cash Offer brand.
Role type
Senior hands-on performance marketing lead
Builds
Paid media campaigns, landing pages, and lead generation funnels
Domain
Real estate / Home services
Required skills
Google Ads, Meta Ads, TikTok Ads, budget allocation, CRM integration, attribution modeling, creative testing, landing page optimization, data analysis
Preferred skills
X Ads, ChatGPT Ads, AI automation
Responsibilities
Launch and scale Google, Meta, and TikTok campaigns; allocate budgets across channels and markets; connect campaign data to CRM and downstream outcomes; build testing and reporting rhythms; improve creative and conversion flows
Seniority
Senior, hands-on IC