Senior User Acquisition Manager
Core
Own TikTok user acquisition for D2C subscription products, managing strategy, execution, and scaling based on real revenue data.
Role type
Senior User Acquisition Manager (TikTok)
Builds
TikTok ad accounts, creative testing frameworks, and scalable acquisition funnels
Domain
D2C subscription / Health & Wellness / Paid Social
Required skills
TikTok Ads management, paid social strategy, budget allocation, creative testing, subscription economics (LTV/ROAS), policy compliance, data analysis, automation/AI tools
Preferred skills
D2C subscription experience, Meta ads, TikTok platform beta access, Claude/AI workflow building
Technologies
TikTok Ads Manager, Claude, automation tools, MMPs
Responsibilities
Own TikTok acquisition strategy and execution; Scale spend profitably across geos; Build and optimize account structure and bidding; Run structured creative testing; Analyze performance and diagnose issues; Collaborate on funnel and attribution improvements; Maintain account health and policy compliance; Document playbooks; Test new paid social channels
Seniority
Senior, hands-on IC
