Growth Marketing Lead
Core
Lead client relationships and media strategy for high-growth accounts, overseeing paid ad spend and connecting creative performance with growth outcomes.
Role type
Senior Growth Marketing Lead (Paid Media)
Builds
Scaled paid media campaigns across Meta, TikTok, and Google for consumer app clients
Domain
Digital Marketing / Paid Media / Consumer Apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, Meta platform expertise, client relationship management, funnel strategy, offer testing, measurement systems (SKAN, AEM, MMPs), data analysis, presentation skills
Preferred skills
Mobile advertising expertise, agency experience, consumer app experience
Technologies
Meta, TikTok, Google Ads, SKAN, AEM, MMPs
Responsibilities
Oversee annual media budgets of $5M–$50M, lead client communications and QBRs, develop growth strategies centered on creative performance, translate data into actionable strategy, identify optimizations for media efficiency, partner with creatives and media buyers to scale spend
Seniority
Senior, hands-on IC with strategic client leadership