Demand Generation Lead
Core
Own enterprise demand programs and build an AI-powered demand engine to generate qualified pipeline for new and existing Fortune 500 customers.
Role type
Senior individual contributor Demand Generation Lead
Builds
Integrated demand campaigns, account-based marketing programs, and an automated AI-driven demand engine
Domain
B2B SaaS, Customer Intelligence Platform
Deliverable
production ML models | product features
Required skills
Enterprise demand generation strategy, Account-based marketing (ABM), AI fluency (prompt engineering, agent workflows), Systems and tooling ownership, B2B SaaS sales cycle expertise, Funnel economics and commercial fluency, Cross-functional collaboration
Preferred skills
Experience with complex enterprise sales cycles, Hands-on execution in marketing operations
Technologies
Claude, ChatGPT, Marketing automation platforms, Revenue Operations tools
Responsibilities
Own the enterprise demand plan including audience segmentation, offers, and budget; Build integrated campaigns across paid media, web, email, and events; Run account-based marketing programs with Sales to target specific accounts; Create expansion demand within existing enterprise customers; Partner with Sales on pipeline reviews and deal feedback; Build, measure, and scale an AI-powered demand engine with Engineering and RevOps
Seniority
Senior, hands-on IC