Graduate Paid Media Analyst
Core
Manage and optimize paid media campaigns across digital channels (Meta, Native, Display, Search) to drive user engagement and support affiliate partnerships.
Role type
Graduate Paid Media Analyst
Builds
Performance marketing campaigns for global brands
Domain
Digital marketing / Affiliate marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign management, performance optimization, data analysis, reporting, A/B testing, cross-functional collaboration
Preferred skills
Experience with CRO, creative iteration, landing page strategy
Technologies
Meta, Native advertising, Display networks, Search engines
Responsibilities
Manage day-to-day delivery of campaigns across paid channels, monitor and optimize campaigns against key metrics (CPC, CTR, conversion rate, CPA), track performance and identify trends, contribute to reporting with insights, support analysis of channel and audience performance, test new channels and optimization approaches, align traffic strategy with landing page performance, partner with creative teams on ad messaging
Seniority
Entry-level / Graduate