Senior Paid Media Analyst | Growth and Transformation
Core
Oversee paid media strategy, execution, and investment decisions to drive client acquisition goals and performance outputs in financial services.
Role type
Senior Paid Media Analyst (Growth & Transformation)
Builds
Paid media campaigns, optimization frameworks, and performance dashboards for financial services clients.
Domain
Financial services / Performance Marketing
Required skills
Paid media strategy, performance marketing, data analysis, SQL, Excel, attribution modeling, A/B testing, stakeholder management
Preferred skills
Client-facing experience, vendor management, automation tools, AI-driven analytics
Technologies
SQL, Tableau, Looker, paid platforms (Google Ads, etc.)
Responsibilities
Own end-to-end paid media strategy and channel roadmap; Evaluate tradeoffs across growth, efficiency, and user experience; Monitor and optimize campaign performance; Define success metrics and assess data quality; Lead experimentation strategy (A/B and multivariate testing); Develop performance insights for senior leaders; Collaborate with Product, Engineering, and Creative teams.
Seniority
Senior, hands-on IC