Paid Marketing Specialist
Core
Execute, optimize, and scale SEM, Affiliate, Retargeting, and Display campaigns across 40+ markets and 200+ sites for a global flight technology provider.
Role type
Senior IC Paid Marketing Specialist (Performance Marketing)
Builds
Large-scale paid media campaigns and automated marketing systems for flight sales and fintech products
Domain
Travel technology / Flight sales / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEM management, Affiliate marketing, Retargeting, Display advertising, Data analysis, Excel/Google Sheets, Javascript, Python, Marketing APIs, A/B testing, Campaign optimization
Preferred skills
Experience with massive campaign structures, Building in-house operational setups, Working with non-standard/custom environments
Technologies
Javascript, Python, Marketing APIs, Excel, Google Sheets
Responsibilities
Manage hands-on execution of SEM, Affiliates, and performance channels; Take daily ownership of campaign builds, bidding strategies, and granular account structures; Design, launch, and analyze continuous A/B and causal impact tests; Navigate large datasets to monitor performance and identify growth opportunities; Collaborate to transition operations from external consultants to in-house setups
Seniority
Senior, hands-on IC