Paid Media Specialist Meta & Google Ads
Core
Managing and optimizing paid media campaigns for partner brands across Meta Ads and Google Ads to drive performance marketing outcomes.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Paid advertising campaigns for ecommerce, retail, and consumer product partner brands
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads management, Google Ads management, campaign optimization, performance analysis, budget management, data interpretation, written communication
Preferred skills
GA4, Google Tag Manager, Meta Pixel, Shopify, creative testing, funnel review, campaign scaling, international team collaboration
Technologies
Meta Ads, Google Ads, GA4, Google Tag Manager, Meta Pixel, Shopify
Responsibilities
Plan, launch, monitor, and optimize paid advertising campaigns; Review campaign structure, audience targeting, and bidding strategy; Monitor KPIs including CPA, ROAS, and CTR; Identify issues in campaign setup and tracking; Review ad creatives and messaging; Prepare campaign reports and performance summaries; Recommend next steps based on data; Support campaign testing and scaling decisions
Seniority
Mid-level, hands-on IC