Manager, Paid Social
Core
Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on paid social, to drive meet/exceed acquisition targets.
Role type
Manager, Paid Social
Builds
Digital marketing campaigns and acquisition strategies for a Canadian bank
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Paid social strategy, Audience segmentation, Data analysis, Cross-functional collaboration, Hypothesis testing, First-party data implementation
Preferred skills
Performance marketing, Analytics reporting, Testing methodologies
Technologies
Meta, Pinterest, TikTok, Reddit, GA4, Google Data Studio
Responsibilities
Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on paid social, to drive meet/exceed acquisition targets. Dive into business performance data to understand key customer segments and the right messaging to convert them. Work with multiple ad platforms such as Meta, Pinterest, TikTok, Reddit, etc. Work within analytics & reporting platforms such as GA4 & Google Data Studio, to find insights, create automated reports and discuss performance with business lines. Work cross-functionally with various experts across the business, including Product Marketing, Acquisition Targeting and Business Portfolio teams, to develop hypothesis-based tests that include audience segmentation, creative, thorough tracking/measurement strategies & can be scaled once validated. Implement enhanced conversions to harness our first party data to bid effectively on business outcomes.