Senior Manager, Paid Social, DTC
Core
Lead high-level account strategy and execution for a portfolio of medium to large DTC/e-commerce clients across paid social channels.
Role type
Senior Manager, Paid Social (Agency)
Builds
Scalable paid social campaigns and client growth strategies for DTC brands
Domain
Digital Marketing / Performance Marketing / DTC E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, media buying, campaign optimization, client relationship management, cross-functional collaboration, team mentoring, data analysis, creative strategy alignment, workflow/process improvement
Preferred skills
People management experience, onboarding new clients, department-level initiative leadership
Technologies
Meta, Instagram, TikTok, Pinterest, Snapchat
Responsibilities
Lead paid social strategy and execution for medium-to-large client accounts; Own client-facing communication and strategic recommendations; Drive advanced media buying decisions including budget allocation and testing; Mentor junior team members and guide performance analysis; Improve team operations and reporting standards; Support new client onboarding and strategy development; Contribute to department playbooks and best practices
Seniority
Senior, hands-on IC with leadership responsibilities