User Acquisition Manager (Meta & SnapChat)
Core
Manage daily growth marketing operations and optimize paid acquisition campaigns on Meta & SnapChat to drive user growth and ROI.
Role type
User Acquisition Manager (Performance Marketing)
Builds
User acquisition campaigns and funnels for consumer products in health, education, and entertainment
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media campaign management, creative testing and optimization, audience segmentation, budget management, performance analysis (eCPA, ROAS, CPM), cohort analysis, lookalike audience creation, cross-functional collaboration
Preferred skills
Experience with worldwide campaigns, quick problem-solving, adaptability to fast changes
Technologies
Meta Ads, SnapChat Ads
Responsibilities
Execute and optimize sales campaigns across multiple funnels, adapt creative sets and optimize ad sets with bids and budgets, analyze ad performance and identify trends, create dedicated campaigns for specific segments (gender, age, interests), monitor and optimize performance daily and hourly, develop custom and lookalike audience campaigns, collaborate with Creative Managers to scale top-performing concepts
Seniority
Mid-level, hands-on IC
