Senior Marketing Manager
Core
Lead and execute integrated marketing strategies across digital and traditional channels to translate brand objectives into measurable outcomes.
Role type
Senior Marketing Manager (strategic IC)
Builds
Multi-channel marketing campaigns, social media strategies, and paid media initiatives
Domain
Digital marketing, social media, paid media
Deliverable
product features
Required skills
Campaign management, social media strategy, paid media management, data analysis, cross-functional collaboration, budget management
Preferred skills
E-commerce brand experience, CRM and email automation, creative team collaboration
Technologies
Meta Business Suite, Google Ads, LinkedIn Campaign Manager, Google Analytics, Data Studio, Google Workspace, Slack, Zoom, Asana
Responsibilities
Develop and optimize multi-channel campaigns, own social media strategy, plan paid media campaigns, analyze performance data, collaborate with design/content/sales teams, manage calendars and budgets
Seniority
Senior, hands-on IC